Wednesday, September 26, 2007

Who's Integrating online and offline sales strategies?

Who is effectively integrating their online business development strategy with their offline sales strategy?

A few weeks ago Crain's Chicago Business assembled a forum and it seemed that no-one had any answers on who is.

A few days ago I was with the executives of the global market leaders of several manufacturing and distribution companies. The consensus seems to be that they are having difficulty reaching engineers, online, offline, through marketing, through sales people, and the challenge is great.

Who has the answers?

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