Wednesday, September 26, 2007

Who's Integrating online and offline sales strategies?

Who is effectively integrating their online business development strategy with their offline sales strategy?

A few weeks ago Crain's Chicago Business assembled a forum and it seemed that no-one had any answers on who is.

A few days ago I was with the executives of the global market leaders of several manufacturing and distribution companies. The consensus seems to be that they are having difficulty reaching engineers, online, offline, through marketing, through sales people, and the challenge is great.

Who has the answers?

www.bdail.com

2 comments:

Anonymous said...

Anything new on this topic? I was surprised when I saw the '07 date - could have been posted yesterday!

Jim Rathe BDA said...

We have seen considerable improvements with clients initiatives on this topic. Our firm continues to help companies to improve their successes in this area.

A common theme we have observed among Business leaders, they embrace the use of technology, are willing to invest in business growth initiatives, and have successfully survived the economic meltdown.